1. OPTIMIZE YOUR SITE FOR SEARCH: SEO
If you hope for results for your site, it is essential that we can find it easily on the internet! If no one visits it, it is useless. SEO (search engine optimization, optimization for search engines ) is a “web of science” very important that determines why a site visitor / or not and how to improve these results. Placing your site in search engines can make you ubiquitous or invisible …
2. IDENTIFY CTAS (CALL TO ACTION – CALLS TO ACTION)
CTAs invite visitors to take action on the site. It may be to download a document, contact you or buy a product. Making your site interactive creates a link between the visitor and you!
Some examples :
- information documents to download
- contests and promotions
- product purchase
- newsletter subscription
- free try
- contact / demonstration / consultation / etc.
Make sure to create a real activity to keep the interest of visitors on the site.
3. PLAN AN ONGOING CONTENT MANAGEMENT STRATEGY
In principle, the more (interesting) content on your site, the more visitors you will have! A site that contains 100 pages will be more visited than a site of 10 pages in 99% of cases and a site of 500 pages will be even better, especially if there is regularly new content! Develop a publishing strategy to have content added regularly.
Some tracks :
- Starting a blog is one of the best ways to add interesting content on a regular basis. A site with a blog attracts 55% more visitors!
- Publish press releases and updates, but do not just rely on that.
- Feel free to outsource if necessary: you can find capable writers who will take care of publishing the articles of your blog if you run out of time to do it yourself.
4. EXTRAS: BLOG, LANDING PAGES, RSS, SHARING, ANALYSIS
The Blog is a great way to create content on a regular basis and communicate with your customers and prospects.
Landing pages (appeal pages, which attract many visitors) and CTA (Call to Action) are essential to attract visitors! Create amazing pages!
The RSS or Rich Site Summary is an update notification system for regularly modified content.
Share! Add social media buttons so your visitors can share their experience on your site and attract new visitors
Analyzes ! You need traffic statistics for your site to be able to follow its evolution and to possibly realize if there is a problem with a page or a service
5. WHAT BUDGET?
The costs of creating a website can be very variable. They will depend on the ambition of your project, its nature ( a simple site “presence” or a more complex site, interactive , allowing online sales , a forum, etc.) and of course the web agencywho will have won your vote. As in many areas, quality comes at a price. You can get a pre-formatted site for 300 Euros and that can be enough if you just want a presence – showcase on the internet. But forget originality and personality. Also, unfortunately, prices are often sold by beginners … and you risk having exactly what you pay for: a cheap site! Badly designed, badly crafted, badly thought out, ugly or riddled with errors, this kind of site is a lost investment that can even hurt your image. Think about the long term and budget also the costs of management of the site, hosting, updates, referencing, animation, etc.
Voila, armed with these few recommendations, you should see a little clearer – we hope – on what really represents the creation of a professional website.