The world has gone digital. From business activities to casual communication, everything leverages digital mediums as they have not only proved more effective but also cheaper and easily accessible. Same is the case with marketing. Businesses, small and big, are always looking for the best digital marketing strategy/strategies to promote their products.
However, when it comes to marketing, one size fits all policy does not work. There are many digital marketing Geelong strategies in play these days and what works for one company may not work for another. But despite the unpredictable marketing scenario, analysis of recent marketing trends has shown certain strategies to work better than others for most people and businesses. Let’s see which and why.
Social Media Marketing
One of the most successful and widely employed marketing strategies in 2018 was social media marketing. Almost 3.196 billion active social media users were registered in 2018. So marketing through these social media channels not only increases exposure to clients but also helps create more loyal customers.
Social media has become the norm in digital communication but employing the right media channels for your particular needs is very important. So carefully analyze your clientele and their social media usage. When your marketing efforts are focused on channels where the bulk of your customer base is present, you can observe a significant change in your outreach.
Despite predictions of it going obsolete with the introduction of other marketing channels, email marketing has retained a considerable audience and brings a good ROI to marketers. What’s more is that you don’t have to break the bank with email marketing.
A good sense of your client base and catchy email content are the things to focus on with this strategy. So email marketing can be an extremely effective marketing channel for startup especially, if harnessed cleverly. If nothing else, just make sure that your content is easy to read with small or bulleted sentences, and is optimized for mobile devices.
Content marketing has experienced a considerably fast tracked progress toward being one of the most highly rewarding marketing strategies in the past couple of years. The reason behind this shift is the effectiveness of carefully designed content in solving customer’s issues, making them more satisfied and trusting of the business’ credentials.
Investing your time and money in creating useful and brand-conscious content will not only increase visibility for your brand but also help customers see the mission and effort behind the scenes. And better vision means better sales.
Search Engine Optimization
Designing an aesthetically pleasing and fully functioning website is not enough when generating traffic -even in a non-saturated field. SEO has been known to not only increase your rank within search engines but also show you off as a reputable company. So if you are building a new website for your business, be sure to hire a good SEO professional to enhance its ranking and consequently, the traffic and conversion rates.