How to design a killer home page (advanced web design)

1. OPTIMIZE YOUR SITE FOR SEARCH: SEO

If you hope for results for your site, it is essential that we can find it easily on the internet! If no one visits it, it is useless. SEO (search engine optimization, optimization for search engines ) is a “web of science” very important that determines why a site visitor / or not and how to improve these results. Placing your site in search engines can make you ubiquitous or invisible …

2. IDENTIFY CTAS (CALL TO ACTION – CALLS TO ACTION)

CTAs invite visitors to take action on the site. It may be to download a document, contact you or buy a product. Making your site interactive creates a link between the visitor and you!

Some examples :

  • information documents to download
  • contests and promotions
  • product purchase
  • newsletter subscription
  • free try
  • contact / demonstration / consultation / etc.

Make sure to create a real activity to keep the interest of visitors on the site.

3. PLAN AN ONGOING CONTENT MANAGEMENT STRATEGY

In principle, the more (interesting) content on your site, the more visitors you will have! A site that contains 100 pages will be more visited than a site of 10 pages in 99% of cases and a site of 500 pages will be even better, especially if there is regularly new content! Develop a publishing strategy to have content added regularly.

Some tracks :

  • Starting a blog is one of the best ways to add interesting content on a regular basis. A site with a blog attracts 55% more visitors!
  • Publish press releases and updates, but do not just rely on that.
  • Feel free to outsource if necessary: ​​you can find capable writers who will take care of publishing the articles of your blog if you run out of time to do it yourself.

4. EXTRAS: BLOG, LANDING PAGES, RSS, SHARING, ANALYSIS

The Blog is a great way to create content on a regular basis and communicate with your customers and prospects.

Landing pages (appeal pages, which attract many visitors) and CTA (Call to Action) are essential to attract visitors! Create amazing pages!

The RSS  or Rich Site Summary is an update notification system for regularly modified content.

Share! Add social media buttons so your visitors can share their experience on your site and attract new visitors

Analyzes ! You need traffic statistics for your site to be able to follow its evolution and to possibly realize if there is a problem with a page or a service

5. WHAT BUDGET?

The costs of creating a website can be very variable. They will depend on the ambition of your project, its nature ( a simple site “presence” or a more complex site, interactive , allowing online sales , a forum, etc.) and of course the web agencywho will have won your vote. As in many areas, quality comes at a price. You can get a pre-formatted site for 300 Euros and that can be enough if you just want a presence – showcase on the internet. But forget originality and personality. Also, unfortunately, prices are often sold by beginners … and you risk having exactly what you pay for: a cheap site! Badly designed, badly crafted, badly thought out, ugly or riddled with errors, this kind of site is a lost investment that can even hurt your image. Think about the long term and budget also the costs of management of the site, hosting, updates, referencing, animation, etc.

Voila, armed with these few recommendations, you should see a little clearer – we hope – on what really represents the creation of a professional website.

PROFESSIONAL WEBSITE CREATION: 5 ESSENTIAL TIPS

The Internet has entered the daily lives of people and businesses to such an extent that an SME that today ignores it in its marketing strategy goes into battle with one arm! It’s also an area in constant development for 20 years: there are rules, principles and lots of things to know, to do or avoid … and here, as often in the professional field, amateurism can afford expensive.

Why internet? Because a traditional marketing campaign is generally aimed at a local audience (according to the media) while a professional website is a window permanently accessible to the world in addition to being a space for meetings and contacts professionals.

If you are ready to start on the internet, ready to create a professional website, make sure to be well supervised and well advised … you will easily find a web agency in Brussels , Wallonia or Flanders to guide you in this way perilous. But you must also find the agency that listens to you, understands you and manages to visually express the message and spirit of your company …

But the web agency can not do everything for you and there are important questions that you will need to ask yourself before taking the plunge …. We kept 10 of them:

1. WHAT ARE THE GOALS YOU WANT TO ACHIEVE?

It is essential to clarify your expectations in order to guide the creation of your website, which will give you benchmarks as the project progresses.

Some examples :

  • develop your reputation, be visible on the internet;
  • create a database of your products / suppliers / customers;
  • Present your products and services
  • develop an online sales service ( e-commerce );
  • reduce the number of phone calls for information requests;
  • develop sales and contacts abroad (multilingual website?);
  • etc.

These objectives can be quantified (turnover to be achieved, site use per day / week / month, conversion rate of visitors to buyers, etc.).

2. ANALYSIS OF YOUR COMPETITORS

  • Who are they ? Do they already have a presence on the web?
  • Look at their sites: What do you like? What do not you like ?
  • Not to copy them but to perceive their strengths and exploit their weaknesses!

3. DETERMINE YOUR UVP (UNIQUE VALUE PROPOSITION)

Concretely, it is a marketing concept developed from the analysis of different campaigns to determine what works and what does not work.

It can be summarized in three points:

  1. Each advertisement / campaign must make a concrete proposal: not just words, not just products, not blah-blah on products. A message that says: If you buy this product, it will bring you that!
  2. The proposal must be original, unique! A competitor can not or will not do the same.
  3. The proposal must be strong enough to reach as many people as possible!

Think about what your UVP could / should be!

To help you, some examples:

  • Head & Shoulders shampoos: “Get rid of dandruff. “
  • M & M’s: “Bottom in the mouth, not in the hand. “
  • Domino’s Pizza: “Get your hot pizza delivered to your door within 30 minutes or less – otherwise it’s free! “

4. CREATE YOUR SITE FROM PEOPLE!

Your site is not only about you! Visitors must find what speaks to them. Define the different visitor profiles that you target and address each group in a language that speaks to them, with topics that challenge them.

For each group, identify their needs, their behavior on the web, their sources of information and communication.

5. WHAT STYLE OF SITE DO YOU WANT?

The “look” of your site must match you. Cool, fun, ultra-professional, classic, ultra-practical, ultra-design … anything is possible. Choose a style based on your goals or target audience. You can also search the internet to see what your competitors’ sites look like and align yourself … or stand out!