When Should You Hire Commercial Solicitors for Your Business?

Your business can always benefit from hiring a commercial solicitor. Whether the company is large or small, hiring a commercial solicitor could be the best decision that you ever make. However, you must know when you should hire these lawyers and how you can benefit from having commercial solicitors. 

Instances When Your Business Should Hire Commercial Solicitors 

The following are some of the instances when your benefits need to hire commercial solicitors;

  • When establishing a business

Did you have commercial solicitors when you were starting your business? Would things be different if you had commercial solicitors? When starting your business, you need to have commercial solicitors helping you establish it. Commercial solicitors will offer legal advice that enables you to choose the best structure for your business. They will also help you understand the pros and cons of different business structures in governance, liability and taxation, ensuring that you make informed decisions.

  • When drafting and signing contracts and agreements

Contracts and agreements may seem like very simple documents, but they could bring your business down if you do things incorrectly. This is because there are various laws involved in drafting contracts and agreements. In case you plan to draft or sign contracts and agreements like employment contracts or supplier agreements, you have to ensure that you seek legal help. The good thing about getting legal help from commercial solicitors is that you can deal with legal documents, ensuring your business is well protected. Also, commercial solicitors will help you when you draft, review and negotiate contracts to ensure that they are clear and align with your business’s objectives.

  • If you want to protect intellectual property

Your business must protect your intellectual property, such as patents, copyrights, trademarks, or trade secrets. You must make sure to find commercial solicitors. These legal experts will help you register your intellectual property rights, draft license agreements and enforce your intellectual property against infringement.

  • Regulatory compliance

Businesses need to follow complex laws and regulations during every operation process. Unfortunately, most business owners have no skills, knowledge, or expertise in business law, making it complicated to comply with all the regulations. However, commercial solicitors always make sure that they provide businesses with advice and guidance that help you, as the business owner, comply with the legal requirements. This ensures that you have minimal legal risks and penalties if you fail to comply with the legal requirements.

  • During dispute resolution

Business disputes are inevitable. Even simple disputes with clients, employees, suppliers, and business regulation bodies are complex in some situations. The good thing about having commercial solicitors is that they always offer you the help you need to resolve any disputes you are involved in. Fortunately, when you hire commercial solicitors, they provide different dispute resolution services like meditation, arbitration, negotiation and litigation. Thus, you will be able – to resolve your issues legally.

  • During business merging and acquisition

Another instance when you should have commercial solicitors is when you plan to acquire or merge a business. Commercial solicitors will conduct due diligence, draft agreements and negotiate terms on your behalf. This way, you get to have smooth transactions and, at the same time, mitigate any risks.

  • During employment law matters

Complying with employment law is very important since it ensures that you have a great work environment and prevents you from legal liabilities. Therefore, anytime you face employment law issues, you should consider having commercial solicitors to offer guidance on hiring employees, drafting employee contracts, resolving discrimination issues, and handling workplace policies and termination procedures.

 How to Hire Commercial Solicitors

Whenever you realise that you need commercial solicitors, you should explore Brisbane’s leading law firm and find out if they can do the following:

  • Identify you needs
  • Research adequately on the solicitors
  • Read online reviews and testimonials
  • Ask for recommendations and referrals
  • Check for credentials and licensing
  • Consider the qualification and experience level
  • Prioritise the quality of services they offer

When is an iPad Battery Replacement Needed?

An iPad battery replacement will be needed when you’ve been using the device for a long time. iPad battery replacement is not something to be dreaded as it is affordable and not a complicated task to do.

Yet, what are the signs that you need an iPad battery replacement? Or can you change the battery of the device without having to buy a new one?

The good news is that an iPad battery replacement is the only thing to think about when:

The device unexpectedly shuts down

The normal function of the battery is degraded when it starts to overheat while in use. The overheating of the battery will automatically shut off the device. Often, the confusing signals sent by a degraded battery to the device will shut it down when there’s still 50% power left. The confusion of the degraded battery will also make the device shut down even when fully charged. Replacing the battery is the only thing needed when an iPad shows these malfunctions.

Slow charging time

An iPad that charges longer than expected is a sign of a degraded battery. Using fast chargers will not resolve the problem. The improper charging caused by a degraded battery cannot be resolved by fast chargers. An iPad battery replacement provides the only solution.

How to Analyse and Assess Patterns of iPad Usage and Health

Battery usage

Battery usage can be identified and analysed by doing the following:

  • Open settings and tap on the battery app
  • Battery usage data for the last 24 hours will be given after tapping on the battery app
  • Provide suggestions to close certain unused apps or make changes to optimise frequently used apps
  • The optimisation and changes help to retain battery power
  • The app can also provide information about the battery level and percentage based on the last charging
  • Running and draining the battery information provided by the app helps you make informed decisions about optimising the health of your battery.

Assessing battery health

Assessing the health of the battery includes:

  • Open settings
  • Choose privacy and security
  • Choose analytics and improvements
  • Open analytics data and choose the analytics file
  • Choose MaximumCapacityPercent
  • A number and percent symbol will be displayed
  • The number shown provides information on the percentage level of the current battery
  • A 95% battery percentage is usually shown for an iPad battery that has been used for a year
  • Between 95% and 85% percentage is given for an iPad battery that has been used for two to three years
  • Any number shown that is lower than expected means that you need to have the battery replaced.

FAQs about iPad Battery Replacement

Can you go the DIY route when replacing a battery?

Going the DIY route in changing the battery is fine. However, it is not the recommended route when you have no experience in changing the battery. The best way to prevent costly mistakes is to have the battery professionally installed. While having the battery replaced by a professional could cost more, the proper installation also means a trouble-free use of your iPad for a long time.

How to know if the iPad only needs battery replacement?

Replacing the iPad is an option to consider when it does not function to optimal standards. However, when the device is still running at optimum levels and not showing any other issues other than the battery, replacing the battery is always a good option.

More information is available at https://www.ptc.net.au/ipad-repair/.

What are the Benefits of Hiring Construction Lawyers in Brisbane?

Working with construction lawyers can be very important When planning to renovate your home or build a new one. This is because for any project to be successful, the right stakeholders must play their roles until the project is complete. Regarding construction, several stakeholders are responsible for different roles, including investors,  architects,  owners,  contractors,  builders, and construction lawyers.

A building project has a variety of moving elements involved, and therefore, the chances of having a dispute are always high. For this reason, having construction lawyers is crucial so that you can safeguard your interests. Apart from this, There are so many other reasons and benefits of hiring competent construction lawyers in Brisbane, and some of them are discussed in the section below.

While most people have heard of or come across other types of lawyers in Brisbane,   very few know about construction lawyers or why hiring them is essential. Therefore if you are planning to build or renovate you’re home,  you should hire construction lawyers so that you can enjoy the following benefits;

  •  Have  someone deal with contract negotiations

Construction lawyers always make contract negotiations easier for you whenever you fire them. Irrespective of the contracts that you need to negotiate, including government contracts. Having these lawyers prevents you from spending all your time and Resources in a complex negotiation process. This is because construction lawyers provide you with  Guidance on navigating through the negotiation process and ensuring you receive the best deal possible.

In addition, construction projects involve vast amounts of money, and documentation ends a tight schedule, so you need a professional dealing with your contract drafting. Since they have the proper training and knowledge, they will always ensure they draft outstanding contracts without messing anything up.

  •  They offer legal protection

The many safety concerns in the construction industry make construction very dangerous. Due to this reason, it is essential to ensure that a construction site is a safe workplace for all workers at all times. However, since you never know when accidents Can Happen,  working with construction lawyers is critical since it helps you avoid third-party responsibility lawsuits and any other legal actions that can be taken against you.

  • They offer help in conflict resolution

When working with professional construction lawyers,  you are always guaranteed that in case of any conflicts, they will help prevent litigation and settle any disputes successively. Therefore, in case issues like professional negligence,  construction flaws,  financial disputes or breach of contract occur, they will always be there to resolve disputes between two parties. Unfortunately, even if you have perfectly drafted contracts,  avoiding disputes and conflicts can be impossible, but when they occur, you could spend so much time and money litigating the problem.   All this can be avoided by having construction lawyers working with you during your construction project.

  • Helps in  regulation and permitting

Regardless of scale, every construction project requires specific legal requirements, regulations and permits. This includes environmental, property use regulations, occupational safety rules and zoning regulations. Navigating all these legal obligations can be challenging if you need help understanding the construction law. However, your building and construction lawyers in Brisbane will always help you navigate them, ensuring you start your construction project after getting the proper permits and regulations.

Instances When You Should Hire Construction Lawyers in Brisbane

Apart from building or renovating a house,  there are other situations when you need to hire construction lawyers in Brisbane. These situations include when;

  • Someone is suing you
  • You are using another person
  • Some files defective construction claims against you
  • You are facing a lawsuit threat
  • You suffer injuries while on the construction site

Choosing the Best Conveyancing Lawyers on the Gold Cast

Buying a property can be easy for you when you have adequate knowledge and the right resources. However, you must have Conveyancing lawyers if you need more resources and knowledge. These lawyers help you avoid any legal pitfalls that may occur when you are buying property. They also take care of any legalities, especially when transferring the property name from the seller’s name to yours. 

In addition, if you need more adequate finances to purchase the property you need, Conveyancing lawyers on the Gold Coast will help you acquire financial help with the bank.

Therefore, having these lawyers by your side comes with some benefits. However, to ensure that you are enjoying such benefits, you must hire the right Conveyancing lawyers. The following section will help you learn how to find the right Conveyancing lawyers anytime you want to buy property on the Gold Coast.

Things to Consider when Choosing Conveyancing Lawyers on the Gold Coast

  • Fees

Conveyancing lawyers will charge you for the services that you need. However, the rates of their services may vary depending on the location and reputation of the lawyers.

Though you will be spending so much when purchasing a property, you should budget for the Conveyancing services you need. However,  you should not go for the cheapest Conveyancing lawyers to save money since there may be better lawyers for you. Instead, be willing to pay more for better quality services.

  • Recommendations

A perfect way to know if you have landed on the best Conveyancing lawyers is to ask for recommendations. What previous clients say about the Conveyancing lawyers they have been working with will determine the experience you will have when working with them. You are likely to feel safe working with Conveyancing lawyers whose clients say they enjoyed working with and got all the help they needed. Thus take time to ask for recommendations before choosing your Conveyancing lawyers.

  • Check their credentials

Before you talk to Conveyancing lawyers about hiring them, ensure they have the proper credentials. This is to prove that they are offering their services legally and meeting all the necessary requirements.

  • Experience

The time a Conveyancing lawyer has been in the field will determine the amount of experience they have earned. The more experienced a Conveyancing lawyer is determines the quality of services they can offer. This is because they have learnt so much and acquired many skills and knowledge they use to provide their services. Though more experienced Conveyancing lawyers will charge you more for the services you need, you can always count on them no matter how complex your process of buying property becomes.

  • Communication

Buying property is one of the most confusing and complex processes, especially for first-time investors. It will help if you are looking for a Conveyancing lawyer who can communicate effectively to help you understand and simplify the process. Before you hire a Conveyancing lawyer, it’s crucial to be sure that your lawyer communicates effectively.

  • Location

Another thing to consider is the location of your Conveyancing lawyers. To ensure that you can access the services of your lawyers at any time, you should select a lawyer living near you. In addition, you should consider a Conveyancing lawyer with local knowledge of the location where you wish to purchase your property.

Final Thoughts

Most people make mistakes when hiring Conveyancing lawyers; therefore, their buying process becomes complex.

Tips for repairing a mobile phone

None of us can do without our mobile phone. In fact our phones have become so necessary for our daily use that we just cannot think of doing without them even for a short while. Some people even use their phones exclusively for work purposes. Imagine if your mobile phones suddenly stops working or the screen becomes damaged you might want to make sure that you rise to the nearest mobile repair shop in your area. A damaged phone can spell doom for a majority of us. It is also important that you find the right mobile phone repair technician to take a look at your Android device.

If you are handy with tools and enjoy performing tasks for repairing the mobile phone or the phone screen you would benefit from watching a few video tutorial and see what you could do for your phone. On the other hand if you do not possess the skills or the tools to make any repairs at home it is best that you send your mobile for repair to an experienced professional. These are individuals who are licensed to carry out everything from simple mobile repair to more detailed and extensive work on the phone circuit.

Finding a technician for repairing a mobile phone

If you need phone repairs Newcastle, there certain things that you need to keep in mind. Make sure that you find out about the local mobile technicians in your area. Get to know whether they can handle all kinds of phones are whether they deals specifically in certain models only. There are technicians who only work with iOS devices and there are few who also work on Android devices. You need to find somebody who can handle your mobile phone and ensure that they give it back to you in good working condition.

Before sending out your mobile phone for repair you must also follow a few procedures to ensure the safety and privacy of the data. The first thing that you need to do is to create a backup for all the data inside a phone. Creating a backup means that you do not lose your precious photograph or any of the important files or documents which are stored inside your phone. The backup should be entered into Google drive or any other external drive to ensure its protection. The next step is to factory reset the phone to its original setting. This way you would be able to remove all the previous accounts from your phone and ensure that there is no problem of Identity or data theft. If there are any passwords on the phone you might also need to get rid of those so your mobile technician can easily access the phone and the software as well. Last but not the least you would also have to note down the IMEI number printed at the back of the mobile phone box. This is a number which is specific to every mobile phone and it would help you keep track of your phone in case it is lost or damaged.

Why You Should Hire a Graphic Designer Sunshine Coast For Your Business

Graphic design is the visual communication process created through the use of typography, photography, iconography, and illustration. It is a way to create a company logo to make people aware of a business and to make that business stand out from the rest. If you are doing business on the Sunshine Coast, you might be wondering what the benefits are of hiring a graphic designer for your company. Graphic designs are known to draw consumers to your product. It is one of the best-known ways to inform and attract customers to a business.

1. Use of graphic design

A well-made graphic design can do a lot for a business. It can be placed on many different things, such as a graphic flyer that is a sure way to let consumers know about an upcoming event or sale. Another place for graphic design is on a business sales page that informs their customers about new products or services offered. A graphic design places on email marketing attracts consumers if it is pleasing to the eye and makes them want to get to know about the product or service advertised.

2. Beneficial for your business

It is a known fact that one of the essential tools for a business is the use of graphic design. Having a graphic design for business is the best way to let consumers know about your products or services. It can create a long-term impression on consumers who will then know that your products are the ones they want just by seeing the graphic design. You can have your own unique graphic design places on your website, on ads on the internet, and on social media pages. It informs the consumers about your product, brand, or services and the name of your company comes to mind when they see the logo. If a potential customer likes your graphic design, they will enjoy seeing your website and, in turn, will want to place an order for your products or service.

3. Consistent content

Having consistent content is a great way to connect with customers. If you regularly update the content of your website, you will see that those who land on your webpage also keep coming back. It is important for consumers to be informed about different products or services they could use and trust. With your graphic design on the page, people will start to recognize your business, and if they are satisfied, they will pass the word along to others.

4. Sharing information

The latest trend on social media platforms is infographics. Infographics are a good way to draw attention to a business, and the visuals inform consumers about the products and services. Another thing that draws interest is how-to infographics, which is a great way to share information.

You will see that by hiring a graphic designer for your business will get you more customers. It makes a great impact online and makes people aware of your products and services. You will see that you gain more customers because people who see your graphic design will soon associate it with your products or services. A graphic design representing a business is a sure way to bring in more income and interest in a company. So if you have a business and you want to be seen, heard, and felt, get in touch with Blizzard Graphics in Sunshine Coast.

Online Marketing

You could barely imagine how it is exhausting and challenging to make regular product sales or service patronage before the coming of the world wide web. Products are often carried by hand by ambulant peddlers, and if you’re lucky enough to have a bicycle, one could place items behind the saddle mounted on customized hangers or using the handlebars as additional holders.

 

Traditional marketing is still alive today, but it has been overtaken by advancement in technology. The coming of the internet has paved the way for businesses to depend on online marketing. Unlike the usual telemarketing, sellers can communicate with clients or customers in real-time chat rooms and video meeting conferences.

 

What is online marketing?

 

Online marketing is the process of using the Internet to its maximum advantage in order to sell products or promote services. The web becomes a platform to inform potential customers of product launching,  brand creation and development and creation of convenient services for the public.

 

Preliminaries of online marketing

 

  • Brainstorming – if you want to succeed in online marketing, you should think of unique or extraordinary products or services to sell or promote online. If you find a gap, fill it in with fresh ideas or concepts and whenever there is a need, take every single step to grab the opportunity for your own benefit.

 

  • Focus on content – if you feel that you have what it takes to convince people to believe in what you say, there’s no better way of writing and publishing it online. Content marketing increases a customer’s understanding of a product and guides him of its pros and cons.

 

  • Creating a website – this opens the opportunity to generate sales revenues from your visitors or subscribers. Either it’s a free website or a customized and paid platform, you are going to engage customers by telling them that what they see is what they’ll get.

 

  • Utilizing search engines – Publishing your business site gives you the opportunity to be seen online and more importantly, enabling or opening the settings for looking up products or services by other sites makes it easy for visitors to check what’s new on the menu.

 

  • Establishing a good reputation online – While some websites may not be safe to browse because of fraudulent or unsafe transactions, make yours reputable by placing your professional image, educational background and other credentials including your primary email address and contact numbers.

 

  • Following-up customers using e-mail – This is one great way of communicating with your customers. Apart from its formality and style, you’ve got to share files and other relevant information with great ease and confidence.

 

  • Increasing your income – When you encourage online customers to buy a comparable higher-end product rather than the one in question, you’ve earned a pretty much higher income. This is what we call as upselling. Cross-selling, on the other hand, earns revenue by inviting customers to buy related or complementary items.

 

Types of online marketing

 

  • Paid advertising like pay per click (PPM) and search engine marketing (SEM)
  • Search engine optimization or SEO – this focuses on content marketing where relevant or helpful keywords are repeated several times in a text or article in order to be seen as a most essential option to click on Google.
  • Email marketing – promotions and ads are sent electronically to almost all individuals with an address
  • Affiliate marketing – the payment of commissions from sales leads and sales generation.
  • Influencer marketing – focus is more on influential people rather than the target audience in the market.
  • Social media marketing – advertisements on Facebook and product hashtags on Twitter are a few of the examples.

 

 

Effective Digital Marketing Strategies That Work Well

The world has gone digital. From business activities to casual communication, everything leverages digital mediums as they have not only proved more effective but also cheaper and easily accessible. Same is the case with marketing. Businesses, small and big, are always looking for the best digital marketing strategy/strategies to promote their products.

However, when it comes to marketing, one size fits all policy does not work. There are many digital marketing Geelong strategies in play these days and what works for one company may not work for another. But despite the unpredictable marketing scenario, analysis of recent marketing trends has shown certain strategies to work better than others for most people and businesses. Let’s see which and why.

Social Media Marketing

social marketing

One of the most successful and widely employed marketing strategies in 2018 was social media marketing. Almost 3.196 billion active social media users were registered in 2018. So marketing through these social media channels not only increases exposure to clients but also helps create more loyal customers.

Social media has become the norm in digital communication but employing the right media channels for your particular needs is very important. So carefully analyze your clientele and their social media usage. When your marketing efforts are focused on channels where the bulk of your customer base is present, you can observe a significant change in your outreach.

Email Marketing

Despite predictions of it going obsolete with the introduction of other marketing channels, email marketing has retained a considerable audience and brings a good ROI to marketers. What’s more is that you don’t have to break the bank with email marketing.

A good sense of your client base and catchy email content are the things to focus on with this strategy. So email marketing can be an extremely effective marketing channel for startup especially, if harnessed cleverly. If nothing else, just make sure that your content is easy to read with small or bulleted sentences, and is optimized for mobile devices.

Content Marketing

Content marketing has experienced a considerably fast tracked progress toward being one of the most highly rewarding marketing strategies in the past couple of years. The reason behind this shift is the effectiveness of carefully designed content in solving customer’s issues, making them more satisfied and trusting of the business’ credentials.

Investing your time and money in creating useful and brand-conscious content will not only increase visibility for your brand but also help customers see the mission and effort behind the scenes. And better vision means better sales.

Search Engine Optimization

Designing an aesthetically pleasing and fully functioning website is not enough when generating traffic -even in a non-saturated field. SEO has been known to not only increase your rank within search engines but also show you off as a reputable company. So if you are building a new website for your business, be sure to hire a good SEO professional to enhance its ranking and consequently, the traffic and conversion rates.

How to design a killer home page (advanced web design)

1. OPTIMIZE YOUR SITE FOR SEARCH: SEO

If you hope for results for your site, it is essential that we can find it easily on the internet! If no one visits it, it is useless. SEO (search engine optimization, optimization for search engines ) is a “web of science” very important that determines why a site visitor / or not and how to improve these results. Placing your site in search engines can make you ubiquitous or invisible …

2. IDENTIFY CTAS (CALL TO ACTION – CALLS TO ACTION)

CTAs invite visitors to take action on the site. It may be to download a document, contact you or buy a product. Making your site interactive creates a link between the visitor and you!

Some examples :

  • information documents to download
  • contests and promotions
  • product purchase
  • newsletter subscription
  • free try
  • contact / demonstration / consultation / etc.

Make sure to create a real activity to keep the interest of visitors on the site.

3. PLAN AN ONGOING CONTENT MANAGEMENT STRATEGY

In principle, the more (interesting) content on your site, the more visitors you will have! A site that contains 100 pages will be more visited than a site of 10 pages in 99% of cases and a site of 500 pages will be even better, especially if there is regularly new content! Develop a publishing strategy to have content added regularly.

Some tracks :

  • Starting a blog is one of the best ways to add interesting content on a regular basis. A site with a blog attracts 55% more visitors!
  • Publish press releases and updates, but do not just rely on that.
  • Feel free to outsource if necessary: ​​you can find capable writers who will take care of publishing the articles of your blog if you run out of time to do it yourself.

4. EXTRAS: BLOG, LANDING PAGES, RSS, SHARING, ANALYSIS

The Blog is a great way to create content on a regular basis and communicate with your customers and prospects.

Landing pages (appeal pages, which attract many visitors) and CTA (Call to Action) are essential to attract visitors! Create amazing pages!

The RSS  or Rich Site Summary is an update notification system for regularly modified content.

Share! Add social media buttons so your visitors can share their experience on your site and attract new visitors

Analyzes ! You need traffic statistics for your site to be able to follow its evolution and to possibly realize if there is a problem with a page or a service

5. WHAT BUDGET?

The costs of creating a website can be very variable. They will depend on the ambition of your project, its nature ( a simple site “presence” or a more complex site, interactive , allowing online sales , a forum, etc.) and of course the web agencywho will have won your vote. As in many areas, quality comes at a price. You can get a pre-formatted site for 300 Euros and that can be enough if you just want a presence – showcase on the internet. But forget originality and personality. Also, unfortunately, prices are often sold by beginners … and you risk having exactly what you pay for: a cheap site! Badly designed, badly crafted, badly thought out, ugly or riddled with errors, this kind of site is a lost investment that can even hurt your image. Think about the long term and budget also the costs of management of the site, hosting, updates, referencing, animation, etc.

Voila, armed with these few recommendations, you should see a little clearer – we hope – on what really represents the creation of a professional website.

PROFESSIONAL WEBSITE CREATION: 5 ESSENTIAL TIPS

The Internet has entered the daily lives of people and businesses to such an extent that an SME that today ignores it in its marketing strategy goes into battle with one arm! It’s also an area in constant development for 20 years: there are rules, principles and lots of things to know, to do or avoid … and here, as often in the professional field, amateurism can afford expensive.

Why internet? Because a traditional marketing campaign is generally aimed at a local audience (according to the media) while a professional website is a window permanently accessible to the world in addition to being a space for meetings and contacts professionals.

If you are ready to start on the internet, ready to create a professional website, make sure to be well supervised and well advised … you will easily find a web agency in Brussels , Wallonia or Flanders to guide you in this way perilous. But you must also find the agency that listens to you, understands you and manages to visually express the message and spirit of your company …

But the web agency can not do everything for you and there are important questions that you will need to ask yourself before taking the plunge …. We kept 10 of them:

1. WHAT ARE THE GOALS YOU WANT TO ACHIEVE?

It is essential to clarify your expectations in order to guide the creation of your website, which will give you benchmarks as the project progresses.

Some examples :

  • develop your reputation, be visible on the internet;
  • create a database of your products / suppliers / customers;
  • Present your products and services
  • develop an online sales service ( e-commerce );
  • reduce the number of phone calls for information requests;
  • develop sales and contacts abroad (multilingual website?);
  • etc.

These objectives can be quantified (turnover to be achieved, site use per day / week / month, conversion rate of visitors to buyers, etc.).

2. ANALYSIS OF YOUR COMPETITORS

  • Who are they ? Do they already have a presence on the web?
  • Look at their sites: What do you like? What do not you like ?
  • Not to copy them but to perceive their strengths and exploit their weaknesses!

3. DETERMINE YOUR UVP (UNIQUE VALUE PROPOSITION)

Concretely, it is a marketing concept developed from the analysis of different campaigns to determine what works and what does not work.

It can be summarized in three points:

  1. Each advertisement / campaign must make a concrete proposal: not just words, not just products, not blah-blah on products. A message that says: If you buy this product, it will bring you that!
  2. The proposal must be original, unique! A competitor can not or will not do the same.
  3. The proposal must be strong enough to reach as many people as possible!

Think about what your UVP could / should be!

To help you, some examples:

  • Head & Shoulders shampoos: “Get rid of dandruff. “
  • M & M’s: “Bottom in the mouth, not in the hand. “
  • Domino’s Pizza: “Get your hot pizza delivered to your door within 30 minutes or less – otherwise it’s free! “

4. CREATE YOUR SITE FROM PEOPLE!

Your site is not only about you! Visitors must find what speaks to them. Define the different visitor profiles that you target and address each group in a language that speaks to them, with topics that challenge them.

For each group, identify their needs, their behavior on the web, their sources of information and communication.

5. WHAT STYLE OF SITE DO YOU WANT?

The “look” of your site must match you. Cool, fun, ultra-professional, classic, ultra-practical, ultra-design … anything is possible. Choose a style based on your goals or target audience. You can also search the internet to see what your competitors’ sites look like and align yourself … or stand out!